How we work
Research first. Then ads.
AI makes the frames. People make the decisions. Every batch runs through the same six steps, with two sign-offs from you, so a winning ad is something we can repeat on purpose.
- 01
Research
Reviews, Reddit threads and competitor ads, mapped to the moments your users decide to change.
- 02
Angles
6–10 angles with hooks and a format each. You pick what we test.
- 03
Scripts
Every scene written before anything is rendered.
You sign off - 04
Production
AI production with human direction and real app screens.
You sign off - 05
Launch
Sized, named and briefed so your buyer can launch the same day.
- 06
Read & iterate
Hook rate, hold rate and CPI by concept. Winners get variations; losers get replaced.
Step by step
What we do, what you do
Two sign-offs per batch. Everything else is on us.
| Step | What we do | What you do |
|---|---|---|
| 01Research | We read your app reviews, Reddit threads and comments, and study the ads your competitors keep paying to run. | Get a pain map with real quotes from your users. |
| 02Angles | What we learn becomes 6–10 angles: the fear, the frustration, the turning point. Each comes with hooks and a format. | Pick the angles to test. |
| 03Scripts | Each angle is written scene by scene: voice-over, shot, camera, and the real app screens it uses. | Sign off before anything is rendered. |
| 04Production | AI production with human direction. Characters stay on-model, product shots come from your assets, and every frame is reviewed. | Sign off on the finished ads. |
| 05Launch | Every ad sized for 9:16, 4:5 and 1:1, named to your convention and briefed. | Your buyer launches the same day. |
| 06Read & iterate | We read hook rate, hold rate and CPI or CPT by concept. Winners get variations, losers get replaced. | The next batch is planned before this one fatigues. |
Questions
Working rhythm
How long does a batch take?+
Batches run on demand, and we agree the turnaround when you book one. Research and angles come first, then your script sign-off, then production and your final review.
How much of our time does it need?+
A kickoff call, then two sign-offs per batch: the scripts and the finished ads. Everything else is async.
What do you need from us?+
Your app (or a test account), brand assets, any claims or words you must avoid, and results by concept from your media buyer or from you.
● Free · 30 minutes · No pitch deck
Get a free ad teardown
Bring your App Store link or your top ten ads. We'll show you what's fatiguing, which angles you haven't tested, and three concepts we'd make next. You keep the notes either way.
- What's fatiguing. Which of your live ads are burning out and why.
- Untested angles. Pain points your users talk about that your ads don't.
- Three concepts. What we'd make first, with hooks and formats.