Zé mark Motion by Zé Get a free ad teardown
Results Work
AI UGC adsAnimated adsMascot & character adsStatic ads
How we work Pricing About Get a free ad teardown

● AI UGC ads

AI UGC ads for apps

Creator-style talking heads, POV hooks, street interviews and skits, scripted from your users' own words. No casting, no shipping, no reshoots.

Get a free ad teardownPricing
POV: You Just Quit, an ad for a sobriety app
POV: You Just Quit Sunflower Sober
I Found a Workaround, an ad for a islamic sobriety app
I Found a Workaround Amanah
An Intention, an ad for a islamic sobriety app
An Intention Amanah
Asked on the Street, an ad for a sobriety app
Asked on the Street Sunflower Sober
He Didn't Look Up Once, an ad for a gambling-recovery app
He Didn't Look Up Once Cashed Out
His Big Payday, an ad for a gambling-recovery app
His Big Payday Cashed Out

Proof

Winners in this format

Numbers from Meta Ads Manager, Sunflower Sober account.

POV: You Just Quit, an ad for a sobriety app

AI UGC · Cannabis

POV: You Just Quit

Video plays
4.81M
Hook rate
48.8%
Hold rate
5.3%
POV: You Just Quit: retention over 15 seconds. 50% still watching at 3 seconds. 0% 25% 50% 75% 100% 0:000:080:15 50% at 3 s 0:00 · 100% still watching0:01 · 87% still watching0:02 · 65% still watching0:03 · 50% still watching0:04 · 43% still watching0:05 · 19% still watching0:06 · 14% still watching0:07 · 11% still watching0:08 · 10% still watching0:09 · 7% still watching0:10 · 5% still watching0:11 · 4% still watching0:12 · 4% still watching0:13 · 3% still watching0:14 · 2.5% still watching0:15 · 2% still watching
Boredom Was My Biggest Trigger, an ad for a sobriety app

AI UGC · Gambling

Boredom Was My Biggest Trigger

Video plays
929K
Hook rate
23.4%
Hold rate
10.7%
Boredom Was My Biggest Trigger: retention over 20 seconds. 25% still watching at 3 seconds. 0% 25% 50% 75% 100% 0:000:100:20 25% at 3 s 0:00 · 100% still watching0:01 · 76% still watching0:02 · 38% still watching0:03 · 25% still watching0:04 · 17% still watching0:05 · 14% still watching0:06 · 12% still watching0:07 · 8% still watching0:08 · 6% still watching0:09 · 5% still watching0:10 · 5% still watching0:11 · 4% still watching0:12 · 4% still watching0:13 · 3% still watching0:15 · 3% still watching0:17 · 2% still watching0:20 · 1% still watching
Read the full breakdowns →

Written from real user language

Scripts start from reviews, Reddit threads and comments, so the confession sounds like your users because it came from them.

Real app screens

Your UI is screen-recorded, never generated, so what people see is what they'll download.

Disclosure handled

Realistic AI people are labelled where Meta, New York law or the EU AI Act require it. No fake reviews, ever.

Best for

  • Testimonial and confession angles
  • Testing many hooks fast
  • Objection handling

Formats we make

  • POV text-over-person
  • Talking-head confessions
  • Street interviews
  • Car selfies
  • Silent caption selfies
  • Doorbell-cam skits
  • Meme hook + app screen demo

Made for

  • Reels
  • Stories
  • TikTok
  • YouTube Shorts
  • Facebook feed

How it's made

Same process, every format

The format is chosen to fit the angle, and the angle comes from research.

  1. 01

    Research

    Reviews, Reddit threads and competitor ads, mapped to the moments your users decide to change.

  2. 02

    Angles

    6–10 angles with hooks and a format each. You pick what we test.

  3. 03

    Scripts

    Every scene written before anything is rendered.

    You sign off
  4. 04

    Production

    AI production with human direction and real app screens.

    You sign off
  5. 05

    Launch

    Sized, named and briefed so your buyer can launch the same day.

  6. 06

    Read & iterate

    Hook rate, hold rate and CPI by concept. Winners get variations; losers get replaced.

Questions

About AI UGC ads

Will people know it's AI?

Some will look closely. That's why we write from real user language, record your real app screens and label realistic AI people wherever the platform or the law requires it. The aim is an ad that's honest about what it is and still worth watching.

Isn't real UGC better?

Real creators win on trust. AI UGC wins on speed, consistency and how many angles you can test. Many teams run both: AI to find the angle, then a real creator to scale the winner.

How many hook options do we get?

Each concept comes with three researched hook options, so you can test openings without remaking the ad.

Other formats Animated ads →Mascot & character ads →Static ads →

● Free · 30 minutes · No pitch deck

Get a free ad teardown

Bring your App Store link or your top ten ads. We'll show you what's fatiguing, which angles you haven't tested, and three concepts we'd make next. You keep the notes either way.

Book your teardownSee results first
  • What's fatiguing. Which of your live ads are burning out and why.
  • Untested angles. Pain points your users talk about that your ads don't.
  • Three concepts. What we'd make first, with hooks and formats.
Get a free ad teardown