AI UGC · Cannabis
POV: You Just Quit
- Video plays
- 4.81M
- Hook rate
- 48.8%
- Hold rate
- 5.3%
● AI creative team for app growth teams
Winning ads for subscription apps. On demand.
Every batch starts with research into your users and the ads already winning in your category, so each concept tests a real angle instead of a guess. AI UGC, animated, mascot and static ads, in every size you run.
- Ad spend managed
- $130K+
- App installs
- ~29K
- Video plays
- 7.5M
- Free trials started
- 4,350+
Sunflower Sober · 270 ads · Meta Ads Manager
Trusted by growth teams at
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Sunflower Sober -
Cashed Out -
Grace -
Amanah -
Baseline -
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Results · Sunflower Sober
270 ads. Real numbers.
Every ad we made for Sunflower's account, straight from Meta Ads Manager. Spend is rounded at the client's request; everything else is exact.
- Ad spend managed
- $130K+
- App installs
- ~29K
- Video plays
- 7.5M
- Free trials started
- 4,350+
- ThruPlays (15 s or to the end)
- 1.27M
- Impressions
- 8.0M
- Click-through rate
- 2.69%
- Link clicks
- 163K
Winning ads
Six winners, six formats
Hook rate is the share of viewers who stayed past three seconds. Hold rate is the share of those who kept watching. The curves are redrawn from each ad's Ads Manager chart.
Animated · Claymation · Cocaine
The Craving
- Video plays
- 1.06M
- Hook rate
- 50.4%
- Hold rate
- 52.9%
Character ad · Meth
Hey, I'm Meth
- Video plays
- 893K
- Hook rate
- 42.6%
- Hold rate
- 57.0%
Animated · 3D anatomy · Cannabis
Into the Bin
- Video plays
- 810K
- Hook rate
- 49.0%
- Hold rate
- 36.4%
AI UGC · Gambling
Boredom Was My Biggest Trigger
- Video plays
- 929K
- Hook rate
- 23.4%
- Hold rate
- 10.7%
Faceless · text over footage · Alcohol (faith)
You Prayed for Strength
- Video plays
- 251K
- Hook rate
- 38.8%
- Hold rate
- 11.5%
How we find winners
Research first. Then ads.
The same six steps, every batch. That's how a winner becomes something we can repeat.
- 01
Research
Reviews, Reddit threads and competitor ads, mapped to the moments your users decide to change.
- 02
Angles
6–10 angles with hooks and a format each. You pick what we test.
- 03
Scripts
Every scene written before anything is rendered.
You sign off - 04
Production
AI production with human direction and real app screens.
You sign off - 05
Launch
Sized, named and briefed so your buyer can launch the same day.
- 06
Read & iterate
Hook rate, hold rate and CPI by concept. Winners get variations; losers get replaced.
What we make
Four formats, one process
We pick the format that fits the angle. Here are our best six in each; every video format leads with its best performer.
AI UGC ads
Creator-style confessions, POV hooks, street interviews and streamer reactions for sobriety, gambling-recovery and faith apps.
Animated ads
Pixar-style 3D, adult claymation, paper collage, watercolour and animated infographics that make hard subjects watchable.
Mascot & character ads
Talking organs, fruit, pipes and lemons, plus a bee mascot that sings: characters that carry the message so the ad never lectures.
Static ads
Prescription-safe Meta statics for a telehealth clinic: bold claims, visual metaphors, user quotes and app-style formats.
Quality & compliance
AI makes it fast. People make it good.
- Real app screens, never generated. Your UI is screen-recorded and placed exactly.
- Every frame reviewed before you see it, and again at your two sign-offs.
- Disclosure handled where Meta, New York's synthetic-performer law or the EU AI Act require it.
- No fake reviews or invented testimonials. Characters, written from real user language.
- Claims checked against platform rules for health, finance and prescriptions.
Working together
Plugs into your growth team
We make the creative. You keep control of everything else.
You own the accounts
Your ad account and pixel stay yours. We deliver files and never need admin access.
Ready for your buyer
Every ad arrives sized, named to your convention and briefed, ready to go live the same day.
Async, not decks
Updates and read-outs in Slack. The next batch is planned before this one fatigues.
Pricing
Start with a pilot
Judge us on your own numbers. The pilot has a pass mark we agree upfront, for example one concept that beats your current CPI.
Start here
Pilot batch
Prove it on your own numbers before you commit.
$1,500 one-off
- Research and an angle board for your app
- 3 concepts, scripts signed off by you
- 6 videos: 3 ads with 2 variations each
- 5 statics
- Delivered in 5 business days
- A pass mark we agree upfront
Creative batch
Fresh angles whenever you need them, built from what won last time.
$2,500 per batch
- New research and angles each batch
- 5 concepts, scripts signed off by you
- 10 videos: 5 ads with 2 variations each
- Plus 2 winner iterations or 10 statics
- Read-out of the last batch, by concept
- Delivered in 10 business days
Retainer
Your outsourced creative team, planned around your results.
$4,500 per month
- 2 batches a month: 20 videos
- 20 statics
- Priority turnaround
- Read-outs every two weeks
- Monthly creative strategy review
- An extra revision round on every batch
- 3-month minimum, then month to month
Add-on
Mascot jingle ad
An original song with your mascot singing it in 3D: a full music video plus 60 s and 30 s ad cuts.
$750 on its own$500 with any package
See mascot adsQuestions
What growth teams ask us
Have you worked with apps like mine?+
Most of our work is for subscription apps in recovery, faith and wellbeing, where the stories are personal and the ad rules are strict. If your app is outside that, the teardown call is where we'll tell you honestly whether we're the right fit.
What results can I expect?+
We won't promise a number before we've seen your account. Our case studies put the baseline, period and spend next to every result, and every engagement starts with a pilot that has a pass mark we agree with you upfront.
How do you find winning angles?+
Research first: your reviews, Reddit threads, comments and the ads your competitors keep running. That becomes a board of angles with sourced quotes. We make the ones you pick, read the results by concept, and build the next batch from what won.
How many concepts do we get per batch?+
Each batch is a set of genuinely different angles, not one idea in five colours. The exact number depends on the package; see pricing.
Is AI creative safe for my ad account?+
AI-made ads are allowed on Meta and TikTok. What gets accounts in trouble is misleading content: fake testimonials, invented results, or synthetic people left undisclosed where disclosure is required. We script from real user language, record your real app screens, and label realistic AI people where Meta, New York law or the EU AI Act require it.
How do you handle creative fatigue?+
We read results by concept as they come in and plan the next batch before the current one burns out. That means new angles, not new colours on the old ones.
Who owns the ads and the ad account?+
Your ad account and pixel stay yours. We deliver files; we don't need admin access to anything.
How do you work with our media buyer?+
Every ad arrives sized, named to your convention and briefed, so your buyer can launch it the same day. We read results with them or with you. Updates are async in Slack, with no slide decks to wait for.
What does it cost?+
Pricing is published, and every engagement starts with a pilot batch, so you can judge the work on your own numbers before committing to more.
What happens on the free teardown call?+
30 minutes on your current ads. We show you what's fatiguing, which angles you haven't tested yet, and three concepts we'd make next. You keep the notes either way.
● Free · 30 minutes · No pitch deck
Get a free ad teardown
Bring your App Store link or your top ten ads. We'll show you what's fatiguing, which angles you haven't tested, and three concepts we'd make next. You keep the notes either way.
- What's fatiguing. Which of your live ads are burning out and why.
- Untested angles. Pain points your users talk about that your ads don't.
- Three concepts. What we'd make first, with hooks and formats.