Character ad · Meth
Hey, I'm Meth
- Video plays
- 893K
- Hook rate
- 42.6%
- Hold rate
- 57.0%
● Mascot & character ads
AI mascot and character ads
Your mascot, or the problem itself, as a character people remember: talking objects, recurring brand characters, and mascot jingle ads where your mascot sings an original song.
Proof
Winners in this format
Numbers from Meta Ads Manager, Sunflower Sober account.
The problem gets a voice
When the bottle or the pipe is talking, people stay to hear what it says next.
An original song about your users
Jingle lyrics come from the same research as every other ad, so the song carries a real angle.
Lip-sync that holds
The vocal track drives every singing take, so the mouth matches the song.
Best for
- Brands with a mascot
- Making the problem a character
- Awareness people replay and share
Formats we make
- Talking object characters
- Recurring brand characters
- Mascot jingle ads: full music video plus 60 s and 30 s cuts
Made for
- Reels
- Stories
- TikTok
- YouTube Shorts
- Facebook feed
How it's made
Same process, every format
The format is chosen to fit the angle, and the angle comes from research.
- 01
Research
Reviews, Reddit threads and competitor ads, mapped to the moments your users decide to change.
- 02
Angles
6–10 angles with hooks and a format each. You pick what we test.
- 03
Scripts
Every scene written before anything is rendered.
You sign off - 04
Production
AI production with human direction and real app screens.
You sign off - 05
Launch
Sized, named and briefed so your buyer can launch the same day.
- 06
Read & iterate
Hook rate, hold rate and CPI by concept. Winners get variations; losers get replaced.
Questions
About Mascot & character ads
Do we need an existing mascot?+
It helps, but we can design one in the same project, or make the problem itself the character.
What do we get with a mascot jingle ad?+
An original song, a full music video for organic and brand, and 60- and 30-second ad cuts for paid. It is $750 on its own, or $500 added to any package.
● Free · 30 minutes · No pitch deck
Get a free ad teardown
Bring your App Store link or your top ten ads. We'll show you what's fatiguing, which angles you haven't tested, and three concepts we'd make next. You keep the notes either way.
- What's fatiguing. Which of your live ads are burning out and why.
- Untested angles. Pain points your users talk about that your ads don't.
- Three concepts. What we'd make first, with hooks and formats.