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AI UGC adsAnimated adsMascot & character adsStatic ads
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● Animated ads

AI animated ads for apps

Claymation, Pixar-style 3D, fruit stories, 3D anatomy and faceless text-over-footage ads: formats that get hard subjects watched instead of scrolled past.

Get a free ad teardownPricing
The Craving, an ad for a sobriety app
The Craving Sunflower Sober
Watching the Clock, an ad for a christian sobriety app
Watching the Clock Grace
Starting Monday, an ad for a sobriety app
Starting Monday Sunflower Sober
Melting Time, an ad for a wellbeing app
Melting Time Blossom Up
Like a Workout Streak, an ad for a sobriety app
Like a Workout Streak Sunflower Sober
Two People, an ad for a wellbeing app
Two People Blossom Up

Proof

Winners in this format

Numbers from Meta Ads Manager, Sunflower Sober account.

The Craving, an ad for a sobriety app

Animated · Claymation · Cocaine

The Craving

Video plays
1.06M
Hook rate
50.4%
Hold rate
52.9%
The Craving: retention over 43 seconds. 52% still watching at 3 seconds. 0% 25% 50% 75% 100% 0:000:220:43 52% at 3 s 0:00 · 100% still watching0:01 · 85% still watching0:02 · 62% still watching0:03 · 52% still watching0:04 · 48% still watching0:05 · 44% still watching0:06 · 41% still watching0:08 · 37% still watching0:10 · 33% still watching0:12 · 31% still watching0:13 · 29% still watching0:14 · 28% still watching0:15 · 29% still watching0:16 · 27% still watching0:18 · 25% still watching0:20 · 22% still watching0:22 · 15% still watching0:26 · 13% still watching0:29 · 10% still watching0:32 · 7% still watching0:36 · 6% still watching0:40 · 4% still watching0:43 · 3% still watching
Into the Bin, an ad for a sobriety app

Animated · 3D anatomy · Cannabis

Into the Bin

Video plays
810K
Hook rate
49.0%
Hold rate
36.4%
Into the Bin: retention over 33 seconds. 52% still watching at 3 seconds. 0% 25% 50% 75% 100% 0:000:170:33 52% at 3 s 0:00 · 100% still watching0:01 · 81% still watching0:02 · 62% still watching0:03 · 52% still watching0:04 · 48% still watching0:05 · 45% still watching0:06 · 42% still watching0:07 · 40% still watching0:08 · 36% still watching0:09 · 35% still watching0:10 · 33% still watching0:11 · 31% still watching0:12 · 29% still watching0:13 · 26% still watching0:14 · 24% still watching0:15 · 20% still watching0:16 · 18% still watching0:18 · 14% still watching0:20 · 12% still watching0:25 · 8.5% still watching0:33 · 4.5% still watching
You Prayed for Strength, an ad for a christian sobriety app

Faceless · text over footage · Alcohol (faith)

You Prayed for Strength

Video plays
251K
Hook rate
38.8%
Hold rate
11.5%
You Prayed for Strength: retention over 14 seconds. 42% still watching at 3 seconds. 0% 25% 50% 75% 100% 0:000:070:14 42% at 3 s 0:00 · 100% still watching0:01 · 83% still watching0:02 · 54% still watching0:03 · 42% still watching0:04 · 38% still watching0:05 · 30% still watching0:06 · 26% still watching0:07 · 23% still watching0:08 · 20% still watching0:09 · 15% still watching0:10 · 12% still watching0:11 · 10.5% still watching0:12 · 6% still watching0:13 · 5% still watching0:14 · 4.5% still watching
Read the full breakdowns →

Characters carry the weight

A clay face, a fruit or a skeleton can say what a real person on camera can't, without the ad feeling like a lecture.

Consistent from ad one to ad fifty

Characters and sets are locked in reference sheets, so they look the same across every scene and every batch.

Planned before it's rendered

Each ad is written scene by scene, and you sign it off before production starts.

Best for

  • Sensitive categories like addiction, health and money
  • Long stories people watch to the end
  • Faceless ads that don't need a person on camera

Formats we make

  • Claymation ads
  • Pixar-style 3D ads
  • AI fruit ads
  • 3D anatomy (skeleton) ads
  • Faceless text-over-footage ads
  • Anime and 2D illustrated

Made for

  • Reels
  • Stories
  • TikTok
  • YouTube Shorts
  • Facebook feed

How it's made

Same process, every format

The format is chosen to fit the angle, and the angle comes from research.

  1. 01

    Research

    Reviews, Reddit threads and competitor ads, mapped to the moments your users decide to change.

  2. 02

    Angles

    6–10 angles with hooks and a format each. You pick what we test.

  3. 03

    Scripts

    Every scene written before anything is rendered.

    You sign off
  4. 04

    Production

    AI production with human direction and real app screens.

    You sign off
  5. 05

    Launch

    Sized, named and briefed so your buyer can launch the same day.

  6. 06

    Read & iterate

    Hook rate, hold rate and CPI by concept. Winners get variations; losers get replaced.

Questions

About Animated ads

How long can an animated ad be?

From 15-second hooks to stories of about two minutes. Long cuts often become the source for shorter test versions.

What's a faceless ad?

An ad with no person on camera: a 3D anatomy breakdown, or one sentence over quiet footage. They're quick to make and good for testing new lines.

Other formats AI UGC ads →Mascot & character ads →Static ads →

● Free · 30 minutes · No pitch deck

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Bring your App Store link or your top ten ads. We'll show you what's fatiguing, which angles you haven't tested, and three concepts we'd make next. You keep the notes either way.

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  • What's fatiguing. Which of your live ads are burning out and why.
  • Untested angles. Pain points your users talk about that your ads don't.
  • Three concepts. What we'd make first, with hooks and formats.
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