About
A creative team that does the reading
Motion by Zé started as a motion-design and animation studio. Today it's an AI creative team for subscription apps with one job: find the angle that moves your users, and make the ad that proves it.
Most of our work is for apps in recovery, faith and wellbeing, where the stories are personal and the ad rules are strict. That taught us to research before we write, to plan every scene before we render, and to treat every batch as a test with a read-out.
“Every winning video starts with proper research, and after making 700+ ads, we've come up with a repeatable system that works no matter the niche. We don't just make fancy videos. We make content that converts.”Charles · Founder, Motion by Zé
How we work
Research before rendering
If we can't point to where an angle came from, we don't make it.
Results over reels
A beautiful ad that loses is a loss. We read every batch by concept and keep what wins.
Honest AI
Real app screens, real user language, disclosure where required, and no fake testimonials.
Repeatable on purpose
The same six steps every batch, written down, so a win can be repeated rather than hoped for.
Built with
- Seedance
- GPT Image
- Suno
- Omni Flash
- Premiere Pro
● Free · 30 minutes · No pitch deck
Get a free ad teardown
Bring your App Store link or your top ten ads. We'll show you what's fatiguing, which angles you haven't tested, and three concepts we'd make next. You keep the notes either way.
- What's fatiguing. Which of your live ads are burning out and why.
- Untested angles. Pain points your users talk about that your ads don't.
- Three concepts. What we'd make first, with hooks and formats.