Pricing
Start with a pilot
Judge the work on your own numbers before committing to more. Every option includes the research, the angles, your two sign-offs, and ads in every size you run.
Pilot batch
Prove it on your own numbers before you commit.
$1,500 one-off
- Research and an angle board for your app
- 3 concepts, scripts signed off by you
- 6 videos: 3 ads with 2 variations each
- 5 statics
- Delivered in 5 business days
- A pass mark we agree upfront
Creative batch
Fresh angles whenever you need them, built from what won last time.
$2,500 per batch
- New research and angles each batch
- 5 concepts, scripts signed off by you
- 10 videos: 5 ads with 2 variations each
- Plus 2 winner iterations or 10 statics
- Read-out of the last batch, by concept
- Delivered in 10 business days
Retainer
Your outsourced creative team, planned around your results.
$4,500 per month
- 2 batches a month: 20 videos
- 20 statics
- Priority turnaround
- Read-outs every two weeks
- Monthly creative strategy review
- An extra revision round on every batch
- 3-month minimum, then month to month
Mascot jingle ad
An original song with your mascot singing it in 3D: a full music video plus 60 s and 30 s ad cuts.
$750 on its own$500 with any package
See mascot adsCompared
What you get for the money
The difference isn't the price per video. It's who does the research, who writes the scripts, and how much you have to manage.
| Compare | Motion by Zé | In-house designer | UGC marketplace | AI ad tool |
|---|---|---|---|---|
| Research & angles | Included in every batch | Depends on your team | You write the brief | You write the prompt |
| Formats | UGC, animated, statics, music video | Mostly statics and edits | Human UGC only | Avatar UGC |
| Who writes the scripts | We do, from user research | Your team | You | You, or templates |
| Quality control | Every frame reviewed | Yours to do | Varies by creator | None |
| AI disclosure & claims checks | Included | Yours to do | Not applicable | Yours to do |
| What you manage | Two sign-offs per batch | Everything | Briefs, shipping, edits | Prompts, edits, testing |
Questions
About pricing
What's the pass mark on a pilot?+
We agree it with you before we start, based on your current numbers. For example: at least one concept beats your current CPI or CPT at comparable spend.
Do you charge per ad or per concept?+
Per batch. A batch is a set of different angles, each with its own hooks and sizes, because one idea in five colours is not a test.
Can we mix formats in one batch?+
Yes. Each angle gets the format that suits it: UGC, animated or static.
What counts as a video?+
Each delivered variation counts as one video. A concept becomes one ad with two variations, so you can test the opening, and every video ships in 9:16, 4:5 and 1:1.
Are mascot jingle ads included?+
They are an add-on: $750 on their own, or $500 with any package. Each one includes an original song, a full music video and 60 s and 30 s ad cuts.
Can we cancel?+
Batches are one-off, so there is nothing to cancel. Retainers have a 3-month minimum, then run month to month.
● Free · 30 minutes · No pitch deck
Get a free ad teardown
Bring your App Store link or your top ten ads. We'll show you what's fatiguing, which angles you haven't tested, and three concepts we'd make next. You keep the notes either way.
- What's fatiguing. Which of your live ads are burning out and why.
- Untested angles. Pain points your users talk about that your ads don't.
- Three concepts. What we'd make first, with hooks and formats.